Speed Teardown

[Brand] — US

prepared by Alex · storespeedup.com · 2026-06-14 · tested live at [store URL]

Hi [name] — I love how the editorial photography on your product pages carries the whole brand, so I ran the store through Google's mobile speed test. Here's what I found, straight.

THE SHORT VERSION

Your product pages take about 1.7 s to show their main image on mobile — not broken, but there's a clean ~30% sitting on the table, and it's the kind of thing that quietly costs you on slower phones. Here's where it's going.

What I measured

Real Chrome on a throttled mobile profile — 4× CPU slowdown + Slow 4G (~1.6 Mbps down, 150 ms latency), 412×823 screen — a mid-range phone on a so-so connection (how a large share of real shoppers actually browse). Median of 5 reloads.

Page	Mobile LCP	Good / Great
Home	1525 ms	<2500 / <1500
Collection	1831 ms	<2500 / <1500
Product	1720 ms	<2500 / <1500

layout shift 0.00 ✓ stable

What's slowing it down

Your main product image loads late. The browser doesn't discover the hero image until it's parsed a chunk of the page, so it starts downloading it ~1 s in. Single biggest lever.// the LCP image is lazy-loaded / not in the initial HTML, so it misses the early fetch
An email popup ships ~418 KB of script on every mobile load before anyone interacts with it — main-thread time your phone spends not rendering.// third-party widget loaded eagerly; a native build does the same job in ~2.8 KB
A few app scripts load eagerly that could safely defer until after first paint.// render-blocking requests in the critical path

What I'd do

→ Put the hero image on the critical path and preload it — the biggest LCP win.
→ Replace the 418 KB popup with a ~3 KB native one — removes the weight, keeps the signups.
→ Defer the non-critical app scripts.

HONEST ESTIMATE

Mobile LCP down to ~1.1–1.2 s (~30% faster), and a lighter feel on tap. This is read off the trace, not a promise — I'll show you the real before/after on the same test once it's done.

The asterisks

Lab measurements on my setup, so your visitors' absolute numbers will vary. The popup weight is the certain, controlled win; the image fix depends on theme structure I'll confirm on day one. I haven't touched your store — this is all measured from the outside.

If you want the fixes, I'll quote a flat price to implement the above — agreed up front, no open-ended hours — with before/after numbers or I keep going. No pressure; this teardown is yours either way.

Talk it through →

— Alex · care@storespeedup.com